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Let data lead your marketing team’s decision-making process to generate the largest impact on your bottom line. • Learn where your company falls on our analytics maturity scale and create a two-to-three-year to-do road map to grow • Understand the cost and benefits of building an in-house team versus outsourcing (including job titles and salary ranges for internal hires) • Develop a list of software solutions, tools and processes to implement immediately to improve your access to marketing analytics