About
What happens when you can’t shake hands with your donors? In the nonprofit sector, COVID-19 has vastly impacted our marketing and development departments. In this course, we will discuss new strategies for donor engagement fundraising including targeted donor communications, year-end fundraising, virtual event fundraising and stewardship. You will leave this session with a better understanding of the current landscape and how your organization can create and maintain lasting relationships with your donors at a social distance. • Understand key donor segmentations to use in communications for higher engagement • Prepare for your year-end fundraising campaigns • Know the do’s and don’ts of virtual events • Integrate the new stewardship expectations into your fundraising plans