UMKC Innovation Center partners with the university and the community to spark and sustain entrepreneurial efforts within our region and across the country.

KCSourceLink connects KC entrepreneurs to the right resource at the right time.

MOSourceLink connects Missouri entrepreneurs to the right resource at the right time.

Whiteboard2Boardroom connects entrepreneurs and businesses to technologies available for licensing.

Digital Sandbox KC provides early-stage proof-of-concept support for digital products.

Missouri Small Business & Technology Development Center provides technical assistance to startup and existing businesses.

ScaleUP! Kansas City helps businesses with revenues around $200K scale toward their first $1 million.

Missouri Procurement Technical Assistance Centers helps local businesses obtain government contracts.

KCInvestED helps investors learn more about investing in KC startups.

SourceLink® helps communities nationwide build vibrant and vital entrepreneurial ecosystems.
UMKC Innovation Center
UMKC Innovation Center
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PPP: Aligning Platforms, Processes and People to Drive Revenue in B2B Marketing

Tuesday, September 22 @ 12:00 pm - 1:00 pm • Organized By Kansas City Data-Driven Marketing Association (KCDMA)
Online Event


Attend this lunch-and-learn if you are a B2B marketing leader who wants to improve alignment with sales leadership so your company can drive more revenue. And no, it’s not about the Payroll Protection Plan.

Wayne Larson, Director of Digital Lead Generation at CBIZ, Inc., will provide you with:

  • Frameworks for aligning the 3 Ps in marketing campaigns so people stop thinking your next program is “just another email campaign”.
  • Techniques for creating buy-in from sales leadership and field associates so you never have to argue “hey, these leads are really good”. 
Approaches to building KPI funnels so you can make your c-suite say “tell me how much money you need to get more leads at the top of the funnel.”
September 22 @ 12:00 pm - 1:00 pm Add to my Calendar
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Online Event