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UMKC Innovation Center
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PPP: Aligning Platforms, Processes and People to Drive Revenue in B2B Marketing

Tuesday, September 22 @ 12:00 pm - 1:00 pm • Organized By Kansas City Data-Driven Marketing Association (KCDMA)
Online Event

About

Attend this lunch-and-learn if you are a B2B marketing leader who wants to improve alignment with sales leadership so your company can drive more revenue. And no, it’s not about the Payroll Protection Plan.

Wayne Larson, Director of Digital Lead Generation at CBIZ, Inc., will provide you with:

  • Frameworks for aligning the 3 Ps in marketing campaigns so people stop thinking your next program is “just another email campaign”.
  • Techniques for creating buy-in from sales leadership and field associates so you never have to argue “hey, these leads are really good”. 
Approaches to building KPI funnels so you can make your c-suite say “tell me how much money you need to get more leads at the top of the funnel.”
When
September 22 @ 12:00 pm - 1:00 pm Add to my Calendar
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Where
Online Event