Every organization works to earn a strong and distinguished reputation. This serves to attract top caliber workforce as well as top-of-mind, positive public impression. Unexpected and sudden events can upend even the strongest brand position. Participants in this discussion can expect to learn tips for using effective response and recovery communications to protect your organization in times of crisis. Janine Hron, who will be leading this session, is a Midwest Center Senior Fellow and a nonprofit leader with particular expertise in strategic positioning, marketing and organizational development. She is the founder of Hron & Partners, focused on helping start-ups, small business and nonprofit organizations advance profitability and effect solutions for social change. Previously, in a 36-year span, Janine has provided executive leadership for nonprofit organizations dedicated to health care, education and children’s social welfare concerns, creating and operating programs with local, regional and national scope.