UMKC Innovation Center partners with the university and the community to spark and sustain entrepreneurial efforts within our region and across the country.

KCSourceLink connects KC entrepreneurs to the right resource at the right time.

MOSourceLink connects Missouri entrepreneurs to the right resource at the right time.

Whiteboard2Boardroom connects entrepreneurs and businesses to technologies available for licensing.

Digital Sandbox KC provides early-stage proof-of-concept support for digital products.

Missouri Small Business & Technology Development Center provides technical assistance to startup and existing businesses.

ScaleUP! Kansas City helps businesses with revenues around $200K scale toward their first $1 million.

Missouri Procurement Technical Assistance Centers helps local businesses obtain government contracts.

KCInvestED helps investors learn more about investing in KC startups.

SourceLink® helps communities nationwide build vibrant and vital entrepreneurial ecosystems.
UMKC Innovation Center
UMKC Innovation Center
View Other Classes & Events

"Advertising Across All Screens: Debunking the Myths About Cord-Cutting"

Thursday, September 17 @ 7:30 am - 9:00 am • Organized By KC IABC
Online Event

About

We live in a multiscreen world, and because to COVID-19, families are spending more time at home, consuming more TV than ever, across multiple screens and devices. 

As the media landscape becomes more fragmented and the marketing industry continues to evolve, businesses need to continue to learn new ways to reach consumers as they snack, binge or appointment watch their favorite content. 

Please join us in welcoming Taylor Curry, Digital Strategist, and Megan McGowan, Senior Manager of Advanced Advertising, for “Advertising Across All Screens: Debunking the Myths About Cord-Cutting.” 

Taylor and Megan will share how advertising works on a multi-screen level. They will prove strategic insights into how video consumption continues to evolve and how to create a blueprint for a successful multi-platform marketing campaign strategy. 

This is a virtual presentation. After registering, a link will be emailed to you the day before the event.
When
September 17 @ 7:30 am - 9:00 am Add to my Calendar
Add event to: ICal Outlook Google Calendar
Where
Online Event