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Did you know that a portion of what you are spending on marketing and sales is wasted? Join us to discover how to use data to manage marketing and sales spend and guide crucial business decisions during times of economic unpredictability. You can learn how to identify which portion of your spending is an opportunity for low-cost revenue generation in this economy using key business data. • Understand how to identify which costs you can cut without impacting revenue results • Identify data to help drive marketing and sales investment decisions • Learn how to use data to understand if new initiatives are producing an ROI