It is increasingly challenging to differentiate your nonprofit from others in the eyes and hearts of your donors, volunteers and prospects. There is a data set that can give you an unprecedented understanding of the emotions, motivations and preferences of your stakeholders. It can tell you why they engage and why they don’t. The data set is called “Emotional Data.” Emotional Data provides actionable steps that you and your organization can take to better connect and engage their terms.
In this presentation, Katie Lord, Vice President of Nonprofit Development at Proof Positioning, will explain how Emotional Data can be used to answer your toughest donor and marketing questions, and show you an easy trick to differentiate yourself to increase mindshare in your space.