Sales and marketing careers may differ in a lot of ways, but they share one common goal: to generate revenue for a business by attracting prospects and converting them to customers. During this course, you'll learn how goals are measured for both functions, the tools and resources used to achieve these goals and the skills that make sales and marketing professionals successful. We will share real-world examples of how businesses are successfully aligning sales and marketing for strong collaboration and better results.
- Understand the difference between sales and marketing roles, including skills and interests
- Discover the ways progressive companies position sales and marketing for success
- Learn what experience you need to have a successful career in sales and/or marketing