UMKC Innovation Center partners with the university and the community to spark and sustain entrepreneurial efforts within our region and across the country.

KCSourceLink connects KC entrepreneurs to the right resource at the right time.

MOSourceLink connects Missouri entrepreneurs to the right resource at the right time.

Whiteboard2Boardroom connects entrepreneurs and businesses to technologies available for licensing.

Digital Sandbox KC provides early-stage proof-of-concept support for digital products.

Missouri Small Business & Technology Development Center provides technical assistance to startup and existing businesses.

ScaleUP! Kansas City helps businesses with revenues around $200K scale toward their first $1 million.

Missouri Procurement Technical Assistance Centers helps local businesses obtain government contracts.

KCInvestED helps investors learn more about investing in KC startups.

SourceLink® helps communities nationwide build vibrant and vital entrepreneurial ecosystems.
UMKC Innovation Center
UMKC Innovation Center
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Building Brand Advocacy Through The Customer Experience

Thursday, June 18 @ 11:30 am - 1:00 pm • Organized By KC IABC (Kansas City Chapter, International Association of Business Communicators)
Online Event


Want to turn customers into brand ambassadors? Join Sheri Johnson as she shares how to create the ultimate customer experience.

Today’s buyers trust people they know more than ads, the media or companies. In an era when customers count among your most significant marketing tools, how can you ensure they become brand advocates? Sheri will provide an overview on creating a customer experience program. She’ll also focus in on the preliminary steps of building an actionable brand promise to guide your customer experience and create raving fans.

A Zoom link will be emailed to participants the morning of June 18. Please watch your email.