Gina Fleck, Senior Director, Strategy & Insights, Merkle
Lisa Graves, Associate Director of Loyalty Strategy, DEG
Consumers have the power in their brand relationships and have set a high bar. To meet their needs, brands must look past the next purchase, connect on a human level, and align with their values to engender true loyalty. DEG and Merkle will share strategies for leveraging emotional loyalty and building long-lasting relationships using more than points.