You know your company needs a marketing strategy that provides the right message at the right time via the right channel, but that's a moving target that becomes more complex by the day (especially now). It's a matter of understanding your customer, your products, your sales team, technology, data, relationship-building, and then ultimately providing positive ROI for your company. And no matter how amazing your strategy is, your company doesn't have the resources, mindset, or they are just afraid to move on from "we've always done it this way."
Join Jim Dayton, Director of Strategic Planning at Walz Tetrick Advertising,to learn about:
- Exactly how your customer is determining your company's future marketing success
- Strategies that allow you to embrace change while staying true to past marketing success
- Identifying the most effective marketing mix to ensure efficient use of resources