UMKC Innovation Center partners with the university and the community to spark and sustain entrepreneurial efforts within our region and across the country.

KCSourceLink connects KC entrepreneurs to the right resource at the right time.

MOSourceLink connects Missouri entrepreneurs to the right resource at the right time.

Whiteboard2Boardroom connects entrepreneurs and businesses to technologies available for licensing.

Digital Sandbox KC provides early-stage proof-of-concept support for digital products.

Missouri Small Business & Technology Development Center provides technical assistance to startup and existing businesses.

ScaleUP! Kansas City helps businesses with revenues around $200K scale toward their first $1 million.

Missouri Procurement Technical Assistance Centers helps local businesses obtain government contracts.

KCInvestED helps investors learn more about investing in KC startups.

SourceLink® helps communities nationwide build vibrant and vital entrepreneurial ecosystems.
UMKC Innovation Center
UMKC Innovation Center
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"We Don't Have the Resources For That": Overcoming Strategic Marketing Roadblocks

Tuesday, May 12 @ 12:00 pm - 1:00 pm • Organized By Kansas City Data-Driven Marketing Association (KCDMA)
Online Event


You know your company needs a marketing strategy that provides the right message at the right time via the right channel, but that's a moving target that becomes more complex by the day (especially now). It's a matter of understanding your customer, your products, your sales team, technology, data, relationship-building, and then ultimately providing positive ROI for your company. And no matter how amazing your strategy is, your company doesn't have the resources, mindset, or they are just afraid to move on from "we've always done it this way."

Join Jim Dayton, Director of Strategic Planning at Walz Tetrick Advertising,to learn about: 
  • Exactly how your customer is determining your company's future marketing success
  • Strategies that allow you to embrace change while staying true to past marketing success
  • Identifying the most effective marketing mix to ensure efficient use of resources