UMKC Innovation Center partners with the university and the community to spark and sustain entrepreneurial efforts within our region and across the country.

KCSourceLink connects KC entrepreneurs to the right resource at the right time.

MOSourceLink connects Missouri entrepreneurs to the right resource at the right time.

Whiteboard2Boardroom connects entrepreneurs and businesses to technologies available for licensing.

Digital Sandbox KC provides early-stage proof-of-concept support for digital products.

Missouri Small Business & Technology Development Center provides technical assistance to startup and existing businesses.

ScaleUP! Kansas City helps businesses with revenues around $200K scale toward their first $1 million.

Missouri Procurement Technical Assistance Centers helps local businesses obtain government contracts.

KCInvestED helps investors learn more about investing in KC startups.

SourceLink® helps communities nationwide build vibrant and vital entrepreneurial ecosystems.
UMKC Innovation Center
UMKC Innovation Center
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The Anatomy of a Lifestyle Brand - The Creation of Artify Life

Thursday, April 16 @ 11:30 am - 1:00 pm • Organized By KC IABC (Kansas City Chapter, International Association of Business Communicators)
Online Event


Adam Herbig, Founder of DigBig LLC, will share how and why he created the "Life & Style" brand Artify Life. Learn about the unique communication challenges that needed to be overcome, get a behind-the-scenes look into the development of the brand, as well as its future.

Join us for at 11:30 for networking and Adam's presentation will start promptly at noon.

Through his career, Adam has analyzed clients' marketing and business needs, and delivered tangible solutions. He launched DigBig in 2018 to help businesses uncover and articulate value beyond their niche, and help capitalize on those found opportunities. He developed Artify Life, a lifestyle brand for a client, and currently serves as Head of Brand and Product.
You will receive an email the morning of the webinar with the link to join the session via Zoom.