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Postponed - Direct Marketing and Direct Mail in Fundraising

Friday, March 20 @ 8:30 am - 4:30 pm • Organized By Midwest Center for Nonprofit Leadership
5110 Cherry St, Kansas City, MO 64110


Direct Marketing and Direct Mail in Fundraising

Instructor: Cindy Laufer, Program Coordinator at MCNL and J. Stuart Hoffman, CFRE, Executive Director at Charlie's House

March 20 & April 24, 2020

Each organization has a unique place in the nonprofit community, but is your organization positioned correctly with the constituencies you desire? Direct mail can be a valuable fundraising technique, but are you getting the most from your direct mail efforts? This two-day course looks at both of these issues and provides valuable insights into these two key areas of fundraising. Applied Project: Participants will design a direct mail solicitation packet.

Key Topics
– Direct marketing, direct mail, and raising dollars
– Direct marketing and direct mail processes
– Mission-based marketing
– Social media marketing

This course is an elective in the Professional Fundraising Series.

Dates for this two-day course:

Friday, March 20, 2020 – 8:30am-4:30pm
Friday, April 24, 2020 – 8:30am-4:30pm

March 20 @ 8:30 am - 4:30 pm Add to my Calendar
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UMKC Bloch Heritage Hall
5110 Cherry St
Kansas City, MO 64110
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