Direct Marketing and Direct Mail in Fundraising
Instructor: Cindy Laufer, Program Coordinator at MCNL and J. Stuart Hoffman, CFRE, Executive Director at Charlie's House
March 20 & April 24, 2020
Each organization has a unique place in the nonprofit community, but is your organization positioned correctly with the constituencies you desire? Direct mail can be a valuable fundraising technique, but are you getting the most from your direct mail efforts? This two-day course looks at both of these issues and provides valuable insights into these two key areas of fundraising. Applied Project: Participants will design a direct mail solicitation packet.
– Direct marketing, direct mail, and raising dollars
– Direct marketing and direct mail processes
– Mission-based marketing
– Social media marketing
This course is an elective in the Professional Fundraising Series.
Dates for this two-day course:
Friday, March 20, 2020 – 8:30am-4:30pm
Friday, April 24, 2020 – 8:30am-4:30pm