UMKC Innovation Center partners with the university and the community to spark and sustain entrepreneurial efforts within our region and across the country.

KCSourceLink connects KC entrepreneurs to the right resource at the right time.

MOSourceLink connects Missouri entrepreneurs to the right resource at the right time.

Whiteboard2Boardroom connects entrepreneurs and businesses to technologies available for licensing.

Digital Sandbox KC provides early-stage proof-of-concept support for digital products.

Missouri Small Business & Technology Development Center provides technical assistance to startup and existing businesses.

ScaleUP! Kansas City helps businesses with revenues around $200K scale toward their first $1 million.

Missouri Procurement Technical Assistance Centers helps local businesses obtain government contracts.

KCInvestED helps investors learn more about investing in KC startups.

SourceLink® helps communities nationwide build vibrant and vital entrepreneurial ecosystems.
UMKC Innovation Center
UMKC Innovation Center
View Other Classes & Events

Using Data to Drive Experience and Personalization

Thursday, January 16 @ 8:00 am - 5:00 pm • Organized By Kansas City Data-Driven Marketing Association (KCDMA)
901 W 48th Place, Kansas City, MO 64112


Every marketing initiative, no matter how big or small makes an impact. Does that impact have purpose? Does it enhance the user experience? Could it have been more personalized? Let the industry’s best and brightest help answer these questions and more at Symposium 2020. You don’t want to miss this opportunity to be inspired and gain new insights that will help drive your marketing strategy.

Personalization can improve results in all kinds of campaigns and having quality data and insights is essential. The January Symposium will be packed in with industry experts who will share their insights on branding and personalization using the data we have available today. The topics will include email, digital, social, search, partnerships and tactile marketing. 

This full-day event is packed with takeaways you can use right away to enhance your marketing efforts.

Each year the KCDMA plans an impressive lineup of industry leaders for Symposium. Keep your eye out on social for more details.

Your ticket includes a day full of marketing insights & takeaways, meals, and Jeff Fromm’s new book, “The Purpose Advantage”

Early Bird ends 11:59 pm on Friday November 22

  • $199 Non-Member
  • $174 Member
  • $99 Student

Regular sales ends 11:59 pm on Friday January 10

  • $224 Non-Member
  • $199 Member 
  • $99 Student
January 16 @ 8:00 am - 5:00 pm Add to my Calendar
Add event to: ICal Outlook Google Calendar
The Fontaine Hotel
901 W 48th Place
Kansas City, MO 64112
Get Directions »