Learn from leading marketers of multi-billion-dollar brands on how to create compelling, campaigns to launch products and services that generate revenue while elevating brands to be the consumer's choice.
With Dionne M. Smith Mondelez/NABISCO, Heather Woodard, McDonald's
•Use Advertising, PR, Media, Social Media, Events to Drive Results
•Defining your Brand & Unique Story
•Using Data to Deliver a Personal Customer Experience
•Developing Strategic Partnerships with Key Brands
•Defining Key Performance Metrics to Drive Decisions
•Diversity: Multicultural Outreach to Build New Markets