When is the last time you smiled – or sat in rapt attention – while reading a trade publication? Or press release? B2B marketing is known for many things, but creativity is usually not one of them. Yet B2B is ultimately about P2P – people to people. We don’t communicate with businesses, but individuals. Our expert panel will share real life experiences, engage in a lively Q&A and take your questions. Our goal: To help you engage your B2B audience more effectively so you can win and retain customers.