Google Ads are a great place for small businesses to waste money — IF you don’t know how to design and measure an effective campaign. Done right, paid ads complement your organic SEO strategy, increasing brand awareness, phone calls, and clicks. Learn about campaign types, landing pages, keyword match types, bid strategies, and more at this session designed to help you set up or refine your Google Ad campaign. We’ll also cover local search and using geographic targeting to increase your ROI. This session will be especially helpful for local service providers and e-commerce businesses.