UMKC Innovation Center partners with the university and the community to spark and sustain entrepreneurial efforts within our region and across the country.

KCSourceLink connects KC entrepreneurs to the right resource at the right time.

MOSourceLink connects Missouri entrepreneurs to the right resource at the right time.

Whiteboard2Boardroom connects entrepreneurs and businesses to technologies available for licensing.

Digital Sandbox KC provides early-stage proof-of-concept support for digital products.

Missouri Small Business & Technology Development Center provides technical assistance to startup and existing businesses.

ScaleUP! Kansas City helps businesses with revenues around $200K scale toward their first $1 million.

Missouri Procurement Technical Assistance Centers helps local businesses obtain government contracts.

KCInvestED helps investors learn more about investing in KC startups.

SourceLink® helps communities nationwide build vibrant and vital entrepreneurial ecosystems.
UMKC Innovation Center
UMKC Innovation Center
View Other Classes & Events

What’s the Problem? How to Identify Your B2B Value and Sell More Stuff

Tuesday, November 19 @ 2:00 pm - 3:30 pm
1722 E 17th Terrace, Kansas City, MO 64108


Too many B2B startups — especially tech companies — haven’t identified a value proposition message that sells because they’re fallen in love with their features. They drown their prospects in information about their product without ever really capturing buyers’ attention. The key is to clearly identify the buyer’s problem and the value of solving it with your product or service. In this session, we’ll cover how to figure out who you need to talk to, what their problem is, and how to create a message that sells.
November 19 @ 2:00 pm - 3:30 pm Add to my Calendar
Add event to: ICal Outlook Google Calendar
Black Archives of Mid-America- 1.4
1722 E 17th Terrace
Kansas City, MO 64108
Get Directions »