Misunderstandings abound about podcasting. For example, many people think "everyone and their dog has a podcast" when in fact there are only ~700k podcasts available. Of those podcasts, less than 125k are in active production. The truth is podcasting is the fastest-growing medium in the world, truly greenfield, and the time is now for businesses to establish themselves accordingly. In this session, attendees will learn why podcasting is an important part of a content strategy, how to create a sustainable distribution and production plan, and what they will need to produce an excellent podcast.