We have an opportunity to reach potential customers through online sources. We hear all the time about how we need to be on certain social media networks, blog, email customers, and better positioning in search engines. This is overwhelming and hard to manage. This session is focused on engaging in marketing activities that matter and move the needle to drive engagement and business goals. We’ll cover the most important aspects to understand about PPC, SEO, social media, blogging, website content, online reputation management, and measuring all of them to ensure maximum ROI.