About
How to create a BRANDED social campaign, key metrics to track, and continued promotion.
Components:
1: WHAT is a social media-driven campaign? Why/how events benefit from social media chatter.
2: A BRANDED social media campaign. Tactics of brand strategy.
3: Event TONE.
4: Establishing GOALS:
{Creating the Facebook event page}
A: Cross-promotion
B: PR Opportunities
C: Things to communicate/timeline
D: Weeks leading up to the event
E: How to use social media during the event
{Measuring Success of the Event}
*FURTHERMORE, How to Start Planning for Your Next Event