UMKC Innovation Center partners with the university and the community to spark and sustain entrepreneurial efforts within our region and across the country.

KCSourceLink connects KC entrepreneurs to the right resource at the right time.

MOSourceLink connects Missouri entrepreneurs to the right resource at the right time.

Whiteboard2Boardroom connects entrepreneurs and businesses to technologies available for licensing.

Digital Sandbox KC provides early-stage proof-of-concept support for digital products.

Missouri Small Business & Technology Development Center provides technical assistance to startup and existing businesses.

ScaleUP! Kansas City helps businesses with revenues around $200K scale toward their first $1 million.

Missouri Procurement Technical Assistance Centers helps local businesses obtain government contracts.

KCInvestED helps investors learn more about investing in KC startups.

SourceLink® helps communities nationwide build vibrant and vital entrepreneurial ecosystems.
UMKC Innovation Center
UMKC Innovation Center
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Email and Customer Relationship Management (CRM)

Wednesday, November 13 @ 9:00 am - 12:00 pm • Organized By SCORE
4747 Troost Avenue, Kansas City, MO 64110


Join our community for this workshop and learn how to use Customer Relationship Management (CRM) and email strategies to increase leads and improve customer retention.

In this workshop you will learn how to:

  • Utilize CRM no matter the size of your business
  • Develop a sales and service e-mail marketing strategy
  • Choose the best Smart CRM and e-mail marketing system
  • Organize your CRM and e-mail marketing to create a seamless customer journey
  • Customize your e-mail marketing messages so that they feel like one-to-one communication
  • Think in campaigns (or e-mail series) that will garner you more prospects and convert more leads
  • Employ automation to your advantage in sales and service

 Multiple solutions will be discussed in the course including no-cost and low-cost CRM and email marketing solutions. There will also be a full live demonstration of Keap — a small business Smart CRM and email marketing software —and those interested will be able to participate in a 14 day free trial of Keap.

 You will leave with

  • a Mission Planner and Playbook 
  • Clarity on which tools are best for each level of business
  • 20 things to automate in your business 
  • Basic email nurture series

$20.00 fee (non-refundable.)

Check-in will be at 8:45am with workshop starting promptly at 9:00 am and ending at noon

Chapter 19
(816) 235-6675
November 13 @ 9:00 am - 12:00 pm Add to my Calendar
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SCORE office
4747 Troost Avenue
Kansas City, MO 64110
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