Staying on Top With Google AdWords – Why it’s Important to Your Business, Now More Than Ever
Remember the saying that the most important thing for a local business was location, location, location. That is still true, even from a digital perspective. Every business wants to be represented in as many locations as possible on the first page of Google’s Search Results. But, over the last few years, we have seen the number of first page organic listings open to local businesses, shrink by as much as 50%. One option open to local businesses to help level the playing field, and get that location on the first page of search results, is Google AdWords. Learn why Google AdWords is now an increasingly viable option for local businesses, why it makes sense from an ROI standpoint and how to use it effectively.
This session will be presented by Bob Musilek who is the Digital Director for GateHouse Media in the Midwest. Bob specializes in SMB, SME to large Enterprise digital transformation and education. Bob has advanced competency in teaching and helping business owners understand Google's Suite of products and the use of data & analytics to help make smart marketing decisions. Musilek has 18 + years working with digital marketing, Musilek can help businesses with strategic direction and tools which help clients increase brand-awareness and revenue online.