UMKC Innovation Center partners with the university and the community to spark and sustain entrepreneurial efforts within our region and across the country.

KCSourceLink connects KC entrepreneurs to the right resource at the right time.

MOSourceLink connects Missouri entrepreneurs to the right resource at the right time.

Whiteboard2Boardroom connects entrepreneurs and businesses to technologies available for licensing.

Digital Sandbox KC provides early-stage proof-of-concept support for digital products.

Missouri Small Business & Technology Development Center provides technical assistance to startup and existing businesses.

ScaleUP! Kansas City helps businesses with revenues around $200K scale toward their first $1 million.

Missouri Procurement Technical Assistance Centers helps local businesses obtain government contracts.

KCInvestED helps investors learn more about investing in KC startups.

SourceLink® helps communities nationwide build vibrant and vital entrepreneurial ecosystems.
UMKC Innovation Center
UMKC Innovation Center
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Google AdWords - Why It's Important to Your Business

Tuesday, October 15 @ 8:30 am - 9:30 am • Organized By Blue Springs Chamber of Commerce
1000 West Main, Blue Springs, MO 64015

About

Staying on Top With Google AdWords – Why it’s Important to Your Business, Now More Than Ever

Remember the saying that the most important thing for a local business was location, location, location.  That is still true, even from a digital perspective. Every business wants to be represented in as many locations as possible on the first page of Google’s Search Results. But, over the last few years, we have seen the number of first page organic listings open to local businesses, shrink by as much as 50%. One option open to local businesses to help level the playing field, and get that location on the first page of search results, is Google AdWords. Learn why Google AdWords is now an increasingly viable option for local businesses, why it makes sense from an ROI standpoint and how to use it effectively.  

This session will be presented by Bob Musilek who is the Digital Director for GateHouse Media in the Midwest.  Bob specializes in SMB, SME to large Enterprise digital transformation and education.  Bob has advanced competency in teaching and helping business owners understand Google's Suite of products and the use of data & analytics to help make smart marketing decisions. Musilek has 18 + years  working with digital marketing, Musilek can help businesses with strategic direction and tools which help clients increase brand-awareness and revenue online.