UMKC Innovation Center partners with the university and the community to spark and sustain entrepreneurial efforts within our region and across the country.

KCSourceLink connects KC entrepreneurs to the right resource at the right time.

MOSourceLink connects Missouri entrepreneurs to the right resource at the right time.

Whiteboard2Boardroom connects entrepreneurs and businesses to technologies available for licensing.

Digital Sandbox KC provides early-stage proof-of-concept support for digital products.

Missouri Small Business & Technology Development Center provides technical assistance to startup and existing businesses.

ScaleUP! Kansas City helps businesses with revenues around $200K scale toward their first $1 million.

Missouri Procurement Technical Assistance Centers helps local businesses obtain government contracts.

KCInvestED helps investors learn more about investing in KC startups.

SourceLink® helps communities nationwide build vibrant and vital entrepreneurial ecosystems.
UMKC Innovation Center
UMKC Innovation Center
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5 Basic Human Truths and their Impact on Marketing- October Luncheon

Tuesday, October 8 @ 11:15 am - 1:30 pm • Organized By KCDMA
8101 Marty St, Overland Park, KS 66204


On Tuesday, October 8th, join KCDMA for a high-energy session led by Brent Niemuth of J.Schmid & Assoc. Inc. where you’ll learn how to take a more human approach to building brands. Recent discoveries in neuroscience have shed light on how all human beings process information and how we all react to certain things. If we have a better understanding of these basic human truths, we can craft our marketing messages to be more effective. Develop a more targeted and relevant message to your audience Design more impactful marketing campaigns that trigger the right areas in the brain Critique and review your digital efforts with a better sense of what works and what doesn’t.  
October 8 @ 11:15 am - 1:30 pm Add to my Calendar
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Matt Ross Community Center
8101 Marty St
Overland Park, KS 66204
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