On Tuesday, October 8th, join KCDMA for a high-energy session led by Brent Niemuth of J.Schmid & Assoc. Inc. where you’ll learn how to take a more human approach to building brands. Recent discoveries in neuroscience have shed light on how all human beings process information and how we all react to certain things. If we have a better understanding of these basic human truths, we can craft our marketing messages to be more effective. Develop a more targeted and relevant message to your audience Design more impactful marketing campaigns that trigger the right areas in the brain Critique and review your digital efforts with a better sense of what works and what doesn’t.