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Missouri Procurement Technical Assistance Centers helps local businesses obtain government contracts.

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Embrace the Convergence of TV & Digital Video

Tuesday, September 10 @ 11:15 am - 1:00 pm • Organized By KCDMA
502 Nichols Road, Kansas City, MO 64112

About

The average American internet-connected household now owns 10 connected devices, changing the way we watch TV. Today, brands need to plan multi-screen video campaigns. Join us on September 10th as Taylor Curry, Digital Strategist at Spectrum Reach, walks us through how these mediums have converged and how to create a successful multi-platform campaign strategy.

New technology allows advertisers to reach their target audiences wherever and whenever they’re watching. The industry is constantly evolving, adding new data-driven targeting, new platforms and new ways to reach consumers as they snack, binge, or appointment-watch their favorite premium video content online. 

Takeaways: 

  • Understand how Digital and Television have converged
  • Gain insights into how video consumption has changed
  • Reach consumers using data-driven marketing
  • Create a blueprint for a successful multi-platform campaign strategy 
Host
Representative
KCDMA
When
September 10 @ 11:15 am - 1:00 pm Add to my Calendar
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Where
BRIO Tuscan Grille
502 Nichols Road
Kansas City, MO 64112
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