The average American internet-connected household now owns 10 connected devices, changing the way we watch TV. Today, brands need to plan multi-screen video campaigns. Join us on September 10th as Taylor Curry, Digital Strategist at Spectrum Reach, walks us through how these mediums have converged and how to create a successful multi-platform campaign strategy.
New technology allows advertisers to reach their target audiences wherever and whenever they’re watching. The industry is constantly evolving, adding new data-driven targeting, new platforms and new ways to reach consumers as they snack, binge, or appointment-watch their favorite premium video content online.
- Understand how Digital and Television have converged
- Gain insights into how video consumption has changed
- Reach consumers using data-driven marketing
- Create a blueprint for a successful multi-platform campaign strategy