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Whiteboard2Boardroom connects entrepreneurs and businesses to technologies available for licensing.

Digital Sandbox KC provides early-stage proof-of-concept support for digital products.

Missouri Small Business & Technology Development Center provides technical assistance to startup and existing businesses.

ScaleUP! Kansas City helps businesses with revenues around $200K scale toward their first $1 million.

Missouri Procurement Technical Assistance Centers helps local businesses obtain government contracts.

KCInvestED helps investors learn more about investing in KC startups.

SourceLink® helps communities nationwide build vibrant and vital entrepreneurial ecosystems.
UMKC Innovation Center
UMKC Innovation Center
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Branding for Small Business

Wednesday, August 28 @ 9:00 am - 12:00 pm • Organized By SCORE
4801 Rockhill Rd., Kansas City, MO 64110


Check-In is at 8:45 pm with the workshop starting promptly at 9:00 a.m. and concluding by noon.

Branding for Small Business 
Let Score help you define clarity and understanding of your brand, and how to consistently present your brand to the target audience, so that it is unique, most relevant and truly differentiated. 
In this workshop, you will
  • learn about the current state of brands, and how leaders use them to unlock opportunity
  • identify and articulate your brand's purpose
  • explore how your brand mission can lead you to the biggest possible future
  • develop a succinct and distinct brand positioning statement
  • learn how to build credibility by finding and talking about what is culturally relevant about your brand
Workshop Leader
Howard Laubscher is VP Strategy Director at Barkley. In his 15+ years experience, he has worked across categories on several Fortune 100 brands and beyond including: Kraft, Samsung, Coca-Cola, Miller, Esurance, Nintendo, McDonald’s. He believes that the real brand strategy work not only guides the brand but it drives business. 
Chapter 19
(816) 235-6675
August 28 @ 9:00 am - 12:00 pm Add to my Calendar
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Kauffman Foundation Conference Center
4801 Rockhill Rd.
Kansas City, MO 64110
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