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Telling Your Social Responsibility Story: Current Case Study of How Your Company Makes an Impact, Not Just Products

Tuesday, August 27 @ 11:30 am - 1:00 pm • Organized By Public Relations Society of America
4740 Grand Ave., Kansas City, MO 64112


Hallmark just issued its third Social Responsibility Report, highlighting progress in areas of community involvement, sustainability, diversity & inclusion, while also featuring a glimpse into its company workplace. With the company 109 years old, what took so long to come out with a report like this? What was the process to put this 85-page report together? What is the value in this report for Hallmark, and how could other companies and clients find value in a similar report?

Come along Hallmark’s journey as a real-time case study from a big local brand, as Andy will share what they’ve learned, what went right – and wrong – and how they’re refining their process. You will learn all of this and more as consumers are putting a bigger microscope every year on how companies take care of their people and their environment as they offer their products.

Join us for first-of-its kind session for a GKC-PRSA and have the opportunity to take home a hard copy  of one of Hallmark’s prior reports for reference.

About Andy DiOrio

Andy DiOrio, APR, is the public relations and social media director for corporate reputation at Hallmark, where he has the privilege of telling the company's stories and influencing public opinion about its portfolio of businesses and brands. A more than 15-year veteran in the communications industry, he has worked for billion-dollar brands such as Sprint, AMC Theatres, and Lockton Companies, making difficult subjects easy to understand for audiences and finding the right voice for executive communications.

He has also served on the boards of the Kansas City chapters of the International Association of Business Communicators and the Public Relations Society of America. He is currently a volunteer for Lead-to-Read K.C., on the National Advisory Council for the A.Q. Miller School of Journalism and Mass Communications for Kansas State University, and on the Advisory Council for the Integrated Marketing Communications Masters Program at the University of Kansas.

DiOrio earned his bachelor’s degree in public relations from Kansas State University and received his Accreditation in Public Relations certification from the Public Relations Society of America. His work has earned more than 35 communications awards, but his biggest achievement is marrying his wife and being a father to his two daughters.

August 27 @ 11:30 am - 1:00 pm Add to my Calendar
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Grand Street Cafe
4740 Grand Ave.
Kansas City, MO 64112
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