UMKC Innovation Center partners with the university and the community to spark and sustain entrepreneurial efforts within our region and across the country.

KCSourceLink connects KC entrepreneurs to the right resource at the right time.

MOSourceLink connects Missouri entrepreneurs to the right resource at the right time.

Whiteboard2Boardroom connects entrepreneurs and businesses to technologies available for licensing.

Digital Sandbox KC provides early-stage proof-of-concept support for digital products.

Missouri Small Business & Technology Development Center provides technical assistance to startup and existing businesses.

ScaleUP! Kansas City helps businesses with revenues around $200K scale toward their first $1 million.

Missouri Procurement Technical Assistance Centers helps local businesses obtain government contracts.

KCInvestED helps investors learn more about investing in KC startups.

SourceLink® helps communities nationwide build vibrant and vital entrepreneurial ecosystems.
UMKC Innovation Center
UMKC Innovation Center
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Building A Data-Driven Marketing Plan

Tuesday, August 13 @ 11:15 am - 12:15 pm • Organized By Kansas City Data-Driven Marketing Association (KCDMA)
502 Nichols Road, Kansas City, MO 64112


The right data will allow you to make strategic decisions that help your marketing efforts become more successful. Nearly 90 percent of marketers feel that data is their organization’s most underused asset. How do you incorporate data-driven marketing into your business and start reaping the benefits? MCH Strategic Data will illustrate 5 steps you can take to ensure you’re using data to effectively drive your marketing strategy.


Angela Ridpath, Vice President of Marketing, MCH Data


Angela is an accomplished and recognized thought leader with expertise in integrated marketing, branding, and leadership. She has strong roots in direct marketing, which is grounded in accountability, predictability, and results. She believes every dollar spent on any media channel should benefit a client in return. As the VP of Marketing for MCH Strategic Data, Angela brings that passion to the data industry, helping her clients uncover new and exciting growth opportunities using data and technology. Angela has worked with some of the nation’s largest brands—such as Capital One, T. Rowe Price, McDonald’s, H&R Block, American Century Investments, Walmart and MetLife.


August 13 @ 11:15 am - 12:15 pm Add to my Calendar
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BRIO Tuscan Grille
502 Nichols Road
Kansas City, MO 64112
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