UMKC Innovation Center partners with the university and the community to spark and sustain entrepreneurial efforts within our region and across the country.

KCSourceLink connects KC entrepreneurs to the right resource at the right time.

MOSourceLink connects Missouri entrepreneurs to the right resource at the right time.

Whiteboard2Boardroom connects entrepreneurs and businesses to technologies available for licensing.

Digital Sandbox KC provides early-stage proof-of-concept support for digital products.

Missouri Small Business & Technology Development Center provides technical assistance to startup and existing businesses.

ScaleUP! Kansas City helps businesses with revenues around $200K scale toward their first $1 million.

Missouri Procurement Technical Assistance Centers helps local businesses obtain government contracts.

KCInvestED helps investors learn more about investing in KC startups.

SourceLink® helps communities nationwide build vibrant and vital entrepreneurial ecosystems.
UMKC Innovation Center
UMKC Innovation Center
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SMCKC August Breakfast | Finding Fit: Messaging Frameworks for Growth Marketing

Friday, August 9 @ 7:30 am - 9:00 am • Organized By Social Media Club of Kansas City
4740 Grand Avenue, Kansas City, MO 64112


How do we justify additional marketing budget? How do we deliver more impact with the investments we’re already making? Finding Message/Market Fit opens up Native Digital’s playbook to showcase marketing frameworks to help validate fit for audience, brand, creative, and channel strategies. Reduce random acts of marketing and establish criteria for success.

What You'll Learn:

1. Identify and tailor messaging to influential advocates
2. Plot how your brand is positioned relevant to competitors in the minds of your audience
3. Evaluate creative and channel performance metrics to justify marketing investments

About the Speaker

Justin Watkins

Justin Watkins is Founder and CEO of Native Digital, a brand accelerator based in Kansas City. Native’s hybrid team of data-minded marketing strategists and creative designers, writers and videographers help clients distill their brand strategy, create compelling messaging and jumpstart integrated marketing initiatives to drive business impact. Clients include POLITICO, C2FO, USAFacts, Populous, Visit KC, Ball Corp, Black Girls Code and Goodwill. Over the past 18 years Justin's professional experience has included interaction design, branding, and digital strategy. To see Native's most recent work, follow @nativedigital_ on Instagram and Twitter.


7:30 a.m.: Doors open; buffet breakfast available; networking.

7:55 a.m.: Opening announcements

8 a.m.: Speaker's presentation

9 a.m.: Program ends

Big thank you to our official breakfast sponsor, Grand Street Cafe. For over 20 years, locally owned and operated Grand Street has been a Kansas City favorite for its modern American cuisine. Located in the heart of the Country Club Plaza and in Lenexa, Grand Street is the perfect retreat for unforgettable dining.

Refunds/Cancellations: We know that issues come up and sometimes you cannot attend our events after you have registered. Please let us know if you cannot attend immediately as we are financially responsible for accurate guest, food and drink counts. No refunds can be offered if you cancel less than five (5) days prior to an event. Thank you.

August 9 @ 7:30 am - 9:00 am Add to my Calendar
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Grand Street Cafe
4740 Grand Avenue
Kansas City, MO 64112
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