Networking 101: How to sharpen your networking skills to build your business and your brand
In business, the old adage, “It’s not what you know—it’s who you know,” rings true. Join professional connector and entrepreneurMeleaMcRae to learn how to leverage your networking skills to grow your personal and professional brands.McRaewill share insights from her 25+ year career in branding, marketing, communications, business development and networking—a skill that has helped her grow countless brands, including her own.
Founder & CEO, Crux KC
Co-Founder & CEO, Crux-Xcelerate
Melea McRae has extensive experience leading client-facing marketing departments where she earned the reputation of an insightful brand strategist. Whether she’s strengthening an existing brand or building a brand from the ground up, her ability to get to the heart of a client’s business and establish a smart, strategic, fully integrated plan and push it forward is truly an asset.
Prior to founding Crux, McRae was the senior vice president of growth for Trozzolo. She also served as the chief marketing and membership officer at the Greater Kansas City Chamber of Commerce.
She led the sales and marketing efforts, representing more than 2,500 business in the Greater Kansas City region. Under her leadership, the team spearheaded the Chamber’s rebrand and helped create an image for the region’s business community that’s admired and respected in Missouri, Kansas and beyond.
In 2010, McRae was named a KC Business Influential Woman. She currently serves on the boardsof the KC Repertory Theatre, the board of trustees for the National MS SocietyMid-AmericaChapter, the CX Women to Watch Advisory Board & Peer Group, the marketing committee for United Way of Greater KC and the patrons committee for the Women’s Foundation of Greater KC.