Donors give more when they're moved by powerful, emotional stories of impact. And as marketers we seek narratives, gather images, and curate donor experiences from service recipients to convey impact, urgency, and need.
But in that pursuit we need to examine potentially exploitative messaging and tactics we use to raise money. Are we treating our clients as props rather than people? Is what we're doing raising money for the short term but perpetuating social problems in our community?
How can we educate our donors away from potentially exploitative, savior-themed charity and still move them to give?
Join Mary Nguyen, Communications & Public Outreach Manager with Cultivate KC, and Denise St. Omer, Vice President of Grantmaking and Inclusion Initiatives with the Greater Kansas City Community Foundation, to dive head first into this topic. We will discuss:
- Ways to empower clients as storytellers -- and what not to do
- Examples of powerful nonprofit communications that do not feature direct client representation
- Tips to start internal conversations when you're unsure if practices are equitable
- Unintended pitfalls of donor-centricism and how to avoid them
This webinar is intended for nonprofit communications professionals, as well as leadership and philanthropists.
Registration includes a one-hour webinar discussion, and materials and samples. All registrants will receive the recording and materials afterward.