If you're in fintech, we don't need to tell you how tough it is to build a brand.
On the one hand you have the traditional players with deep pockets, while on the other you have a host of fellow fintechs pilling into the market. Then of course you have the thorny issue of a compliance regime that’s literally from another era.
That’s why we’ve been busy researching the market over the last few months and interviewing key players within the fintech industry. We’ve found out what worked for them and the principles they’ve applied which enabled them to carve out a space in each of their verticals.
During our webinar we’ll be discussing:
• How fintechs can market themselves differently to traditional financial firms
• What messaging and branding strategies resonate best with target audiences
• How to use content marketing to engage your audience
• How to make the most of limited marketing budgets
• What marketing channels are the most effective.