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Luncheon: More Is Better: A Marketer’s Guide to PPC Ad Extensions

Tuesday, June 11 @ 11:15 am - 1:00 pm • Organized By KCDMA
8101 Marty St., Overland Park, KS 66204

About

You’ve done it! Your campaigns are scheduled and targeted, and ad groups are aligned to your offerings with carefully crafted keywords and ad copy. Time to sit back and watch the results come in, right? Not so fast! No paid search campaign is ready to go without a full array of Ad Extensions used for Bing and Google pay-per-click ads.

Ad Extensions are add-ons to your ad copy that can increase your performance, including through improved clickthrough rate and higher likelihood of conversion. Simply put, ads with more information that make use of more pixels tend to perform better than ads that don’t.

Join Erik Dahlstrom, Paid Media Strategist at emfluence, for a marketer’s take on which extensions to use, when to use them, and how to get the biggest return on your budget. Both beginners and experts alike will enjoy this event.

Host
Representative
KCDMA
When
June 11 @ 11:15 am - 1:00 pm Add to my Calendar
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Where
Matt Ross Community Center
8101 Marty St.
Overland Park, KS 66204
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