UMKC Innovation Center partners with the university and the community to spark and sustain entrepreneurial efforts within our region and across the country.

KCSourceLink connects KC entrepreneurs to the right resource at the right time.

MOSourceLink connects Missouri entrepreneurs to the right resource at the right time.

Whiteboard2Boardroom connects entrepreneurs and businesses to technologies available for licensing.

Digital Sandbox KC provides early-stage proof-of-concept support for digital products.

Missouri Small Business & Technology Development Center provides technical assistance to startup and existing businesses.

ScaleUP! Kansas City helps businesses with revenues around $200K scale toward their first $1 million.

Missouri Procurement Technical Assistance Centers helps local businesses obtain government contracts.

KCInvestED helps investors learn more about investing in KC startups.

SourceLink® helps communities nationwide build vibrant and vital entrepreneurial ecosystems.
UMKC Innovation Center
UMKC Innovation Center
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Luncheon: More Is Better: A Marketer’s Guide to PPC Ad Extensions

Tuesday, June 11 @ 11:15 am - 1:00 pm • Organized By KCDMA
8101 Marty St., Overland Park, KS 66204


You’ve done it! Your campaigns are scheduled and targeted, and ad groups are aligned to your offerings with carefully crafted keywords and ad copy. Time to sit back and watch the results come in, right? Not so fast! No paid search campaign is ready to go without a full array of Ad Extensions used for Bing and Google pay-per-click ads.

Ad Extensions are add-ons to your ad copy that can increase your performance, including through improved clickthrough rate and higher likelihood of conversion. Simply put, ads with more information that make use of more pixels tend to perform better than ads that don’t.

Join Erik Dahlstrom, Paid Media Strategist at emfluence, for a marketer’s take on which extensions to use, when to use them, and how to get the biggest return on your budget. Both beginners and experts alike will enjoy this event.

June 11 @ 11:15 am - 1:00 pm Add to my Calendar
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Matt Ross Community Center
8101 Marty St.
Overland Park, KS 66204
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