Join us at Office Evolution Overland Park--YOUR destination for business success--as you learn the What, Whys and Hows of Podcasting. Your ticket includes lunch as well as $10 off your first hour of podcast rental in our New Podcast Studio!
Podcast audience growth: It's more than doubled over the past five years and 40% Gen Z listenership has our attention. Podcasts can extend influence beyond a brand's typical reach, make for a consumer-friendly medium, and offer a low-cost investment. Still, only 15% of brands use podcasting. Using several cases studies, Brent Bowen will demonstrate why podcasting should be part of any communication or marketing strategy.
Brent Bowen is Founder and Chief Storyteller of Sparkcade Marketing, a Kansas City-based marketing firm. With 25 years of experience, from branding to digital, Brent's work has appeared in NPR, Sports Illustrated and Wall Street Journal. He's also a veteran podcast host and producer, having launched and run both media and company-branded shows. Equally adept in industries from entertainment to highly regulated verticals, Brent puts the "fun" in sales funnel and knows how to weave a compelling story for even the most daunting assignment. Clients include Academy Bank, Andrews McMeel Universal, Gate 39 Media, SelectQuote, and Stowers Institute for Medical Research.