From craft beer to comic books, Big 12 basketball to big-name productions, Kansas City delights in welcoming large-scale events designed for locals and visitors alike. It’s a no-brainer to capitalize on these events via social media, but proper execution requires planning, focus and follow-through. Representatives from various local organizations that have recently played roles in some of KC’s large-scale events will share their tips and tricks on executing coverage in a meaningful, memorable way.
- Plan as much as possible before the event arrives (so you can be more responsive in the moment)
- Keep in mind your various audiences and the ways they’ll experience your content
- Reach past the event and make a lasting connection on behalf of your organization