UMKC Innovation Center partners with the university and the community to spark and sustain entrepreneurial efforts within our region and across the country.

KCSourceLink connects KC entrepreneurs to the right resource at the right time.

MOSourceLink connects Missouri entrepreneurs to the right resource at the right time.

Whiteboard2Boardroom connects entrepreneurs and businesses to technologies available for licensing.

Digital Sandbox KC provides early-stage proof-of-concept support for digital products.

Missouri Small Business & Technology Development Center provides technical assistance to startup and existing businesses.

ScaleUP! Kansas City helps businesses with revenues around $200K scale toward their first $1 million.

Missouri Procurement Technical Assistance Centers helps local businesses obtain government contracts.

KCInvestED helps investors learn more about investing in KC startups.

SourceLink® helps communities nationwide build vibrant and vital entrepreneurial ecosystems.
UMKC Innovation Center
UMKC Innovation Center
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Stake Your Claim With a Winning Content Campaign

Thursday, April 18 @ 12:30 pm - 1:00 pm • Organized By KC IABC
502 Nichols Road, Kansas City, MO 64112


Stake Your Claim With a Winning Content Campaign

Cranking out content alone won’t win business. Learn the secrets and strategies of effective communications from IABC Quill award winners.

Registration begins at 11:30 a.m.; program begins at noon and concludes by 1 p.m.

When it comes to content, are you swinging for the fences but only hitting singles? You know content is king, but maybe you don’t feel like you’re in the royal bloodline. If only IABC Quill Award winners would share the secrets behind their success.


Scenic Road will give individuals a behind-the-scenes look at how their winning campaigns made their customers successful. You’ll learn practical strategies for your organization, including:

  • Capturing your audience with content.

  • “Atomizing” your content = effectively sharing it in numerous ways.

  • Sharing it across platforms without losing relevance.

  • Promoting your content to social influencers.

Once you hit a grand slam, you won’t miss bunting. 



Jolean Olson is an Emmy-award winning content producer. She has 15 years of experience creating, writing, and producing content for the web, broadcast and cable TV. From digital-branded content to talk shows, news, reality, lifestyle, and documentary, she believes story is the heart of all content and that story itself is an art form. Her work has appeared on networks including DIY, PBS and The Weather Channel. She has also worked on development teams tasked with creating shows for HGTV, CNBC, TLC, Bravo, Food Network, and Destination America, among others.

April 18 @ 12:30 pm - 1:00 pm Add to my Calendar
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BRIO Tuscan Grille
502 Nichols Road
Kansas City, MO 64112
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