Stake Your Claim With a Winning Content Campaign
Cranking out content alone won’t win business. Learn the secrets and strategies of effective communications from IABC Quill award winners.
Registration begins at 11:30 a.m.; program begins at noon and concludes by 1 p.m.
When it comes to content, are you swinging for the fences but only hitting singles? You know content is king, but maybe you don’t feel like you’re in the royal bloodline. If only IABC Quill Award winners would share the secrets behind their success.
Scenic Road will give individuals a behind-the-scenes look at how their winning campaigns made their customers successful. You’ll learn practical strategies for your organization, including:
Capturing your audience with content.
“Atomizing” your content = effectively sharing it in numerous ways.
Sharing it across platforms without losing relevance.
Promoting your content to social influencers.
Once you hit a grand slam, you won’t miss bunting.
Jolean Olson is an Emmy-award winning content producer. She has 15 years of experience creating, writing, and producing content for the web, broadcast and cable TV. From digital-branded content to talk shows, news, reality, lifestyle, and documentary, she believes story is the heart of all content and that story itself is an art form. Her work has appeared on networks including DIY, PBS and The Weather Channel. She has also worked on development teams tasked with creating shows for HGTV, CNBC, TLC, Bravo, Food Network, and Destination America, among others.