Organic search engine optimization (SEO) has enough specialization and technical aspects that it can be overwhelming to owners, the C-suite, and stakeholders outside of the marketing team.
Or, worse yet, it is over-simplified and thought to be something easy and that can be done quickly leading to unmet expectations. The mysterious nature of SEO can lead to misunderstanding and frustration.
Understanding the high-level principles and some of the important nuanced aspects of SEO success can set the right expectations with executives. This presentation will cover the 13 key things that everyone needs to understand about SEO and will be valuable for marketers and executives alike.