How does an art museum grow a membership base when admission is free? Angela Pritchett, digital marketer at The Nelson-Atkins Museum of Art, will reveal how the 85-year-old organization re-branded their membership campaign in 2018 to emphasize why people are members and how much they value that shared community.
In this session, you will learn:
How The Nelson-Atkins Museum of Art created a culture of philanthropy by pivoting from membership perks to member impacts.
Communicating a “manifesto” of united beliefs.
Listening to the front line helped shape content across all channels.
About the Speaker
Angela is a Digital Marketer at The Nelson-Atkins Museum of Art, managing social media and implementing marketing strategies that enhance how visitors engage with the museum. She also is part of the team that plans, promotes and produces the museum’s popular monthly Third Thursday arts, music and cultural event.
In addition to SMCKC, Angela is actively involved in Creative Mornings Kansas City and a champion of Kansas City’s bike/walk community. When she’s not riding BCycles up Rockhill Road, Angela can be found at a local concert venue or taste testing her way through new bakeries and coffee shops. She lives in Waldo with her husband Michael and cat Voldemort – yes, that is his name and he’s truly as evil as his namesake.