UMKC Innovation Center partners with the university and the community to spark and sustain entrepreneurial efforts within our region and across the country.

KCSourceLink connects KC entrepreneurs to the right resource at the right time.

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Whiteboard2Boardroom connects entrepreneurs and businesses to technologies available for licensing.

Digital Sandbox KC provides early-stage proof-of-concept support for digital products.

Missouri Small Business & Technology Development Center provides technical assistance to startup and existing businesses.

ScaleUP! Kansas City helps businesses with revenues around $200K scale toward their first $1 million.

Missouri Procurement Technical Assistance Centers helps local businesses obtain government contracts.

KCInvestED helps investors learn more about investing in KC startups.

SourceLink® helps communities nationwide build vibrant and vital entrepreneurial ecosystems.
UMKC Innovation Center
UMKC Innovation Center
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Planning World Dominance: Developing Your Customer Acquisition Strategy

Tuesday, November 6 @ 4:00 pm - 5:30 pm • Organized By Enterprise Center in Johnson County
4220 Shawnee Mission Parkway, Suite 350B, Fairway, KS 66205


Created specifically for startups, this new 2-session bootcamp digs deeply into understanding and creating a Customer Acquisition Strategy. Participants will learn the framework and build a customized plan for their own business. This is a very practical, action-focused class lead by Craig Hughey, a seasoned professional with extensive experience building customer and product roadmaps at tech startups.

** Bootcamp dates: November 6th and 13th from 4:00-5:30pm. Both dates are required.


  • Elements of a successful Customer Acquisition Strategy, and how it differs from a Sales Strategy.
  • Knowing who you're selling to in the market, and how it drives your Customer Acquisition Strategy.
  • How your Strategy drives your Product Roadmap. Are you feature, marketing, or education focused?
  • Executing a Sales Plan based on your Customer Acquisition Strategy.
  • Learn to develop different sales channels including direct sales, partnerships and white labeling.

In this bootcamp you will create a strategy specific to your business, and work with Craig to refine that plan.


** Pre-registration is required. Homework will be required between sessions.

November 6 @ 4:00 pm - 5:30 pm Add to my Calendar
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Enterprise Center in JoCo
4220 Shawnee Mission Parkway
Suite 350B
Fairway, KS 66205
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