UMKC Innovation Center partners with the university and the community to spark and sustain entrepreneurial efforts within our region and across the country.

KCSourceLink connects KC entrepreneurs to the right resource at the right time.

MOSourceLink connects Missouri entrepreneurs to the right resource at the right time.

Whiteboard2Boardroom connects entrepreneurs and businesses to technologies available for licensing.

Digital Sandbox KC provides early-stage proof-of-concept support for digital products.

Missouri Small Business & Technology Development Center provides technical assistance to startup and existing businesses.

ScaleUP! Kansas City helps businesses with revenues around $200K scale toward their first $1 million.

Missouri Procurement Technical Assistance Centers helps local businesses obtain government contracts.

KCInvestED helps investors learn more about investing in KC startups.

SourceLink® helps communities nationwide build vibrant and vital entrepreneurial ecosystems.
UMKC Innovation Center
UMKC Innovation Center
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How Honest Advertising Benefits Your Business

Thursday, August 23 @ 11:00 am - 12:00 pm • Organized By BBB of Greater Kansas City
4747 Troost Ave, Kansas City, Missouri 64108


Join us for lunch and:

  • Learn how to avoid pitfalls that end with business unknowingly making misleading claims.
  • See examples of misleading advertising and how it sways customer purchasing decisions.
  • Learn how to spot false claims.
  • Learn the basics of the BBB Code of Advertising.

Businesses learn how misleading advertising, whether their own or their competitors, harms their business. 

Misleading and deceptive advertising causes problems for businesses including, but not limited to complaints, lawsuits and government action. It erodes consumer faith in the marketplace and makes future negotiations difficult for everyone. 

August 23 @ 11:00 am - 12:00 pm Add to my Calendar
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UMKC Innovation Center
4747 Troost Ave
Kansas City, Missouri 64108
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