Join us for lunch and:
- Learn how to avoid pitfalls that end with business unknowingly making misleading claims.
- See examples of misleading advertising and how it sways customer purchasing decisions.
- Learn how to spot false claims.
- Learn the basics of the BBB Code of Advertising.
Businesses learn how misleading advertising, whether their own or their competitors, harms their business.
Misleading and deceptive advertising causes problems for businesses including, but not limited to complaints, lawsuits and government action. It erodes consumer faith in the marketplace and makes future negotiations difficult for everyone.