You’ve heard the term. You know it’s coming. But have you given thought to how, or if, GDPR is going to impact your marketing efforts?
Starting May 25th, the European Union General Data Protection Regulation (GDPR) gave consumers control over how their personally identifiable information is obtained, used, and shared. This legislation is primarily significant for companies doing business with or marketing to individuals who are part of the EU, but it should serve as a warning flag for all marketers: consumers increasingly want ownership of their data, and we ought to be prepared to give it to them.
Join emfluence and Asureti for a discussion how GDPR could affect marketers of all types and sizes. Starting with an overview of the legislation and to whom it applies, we’ll explore how GDPR could shake up standard digital marketing practices, what language marketers need to include in their communications forms, and what happens if/when we get GDPR requirements wrong.
11:15 a.m. - 11:45 a.m. Registration and Networking
11:45 a.m. - 1:00 p.m. Lunch and Program
$30 KCDMA members
Registration closes on Friday, August 10 at 5:00 p.m.