You are working with a new prospect and want to make a meaningful impact and win their business. At what point do you begin to close the deal? Some people say you begin closing when you have a clear set of needs identified. Others say when you have a proposal ready to review.
The reality is - you should be closing before you have the first conversation with the prospect. Always Be Closing will help you concentrate on determining the outcome you want and how to position every contact with the prospect to achieve the end result.