UMKC Innovation Center partners with the university and the community to spark and sustain entrepreneurial efforts within our region and across the country.

KCSourceLink connects KC entrepreneurs to the right resource at the right time.

MOSourceLink connects Missouri entrepreneurs to the right resource at the right time.

Whiteboard2Boardroom connects entrepreneurs and businesses to technologies available for licensing.

Digital Sandbox KC provides early-stage proof-of-concept support for digital products.

Missouri Small Business & Technology Development Center provides technical assistance to startup and existing businesses.

ScaleUP! Kansas City helps businesses with revenues around $200K scale toward their first $1 million.

Missouri Procurement Technical Assistance Centers helps local businesses obtain government contracts.

KCInvestED helps investors learn more about investing in KC startups.

SourceLink® helps communities nationwide build vibrant and vital entrepreneurial ecosystems.
UMKC Innovation Center
UMKC Innovation Center
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Enterprise University: Content Marketing: Win by Educating While Entertaining Your Target Market

Wednesday, April 11 @ 8:00 am - 11:30 am • Organized By Enterprise Bank & Trust
10551 Barkley Street, Suite 102, Overland Park, KS 66212


The term “content marketing” is used a lot – but what does it mean, how is it different from “other” marketing, and how can it help your business? In this course, you will learn how delivering information that makes your buyer smarter – rather than simply pitching your products and services – and in turn, grow your business.

  • Key takeaways:

    • Explore the most common – and effective – content marketing tactics

    • Understand tools and examples that will help you build a content marketing strategy and calendar

    • Learn how research boosts your customer’s understanding and how to use it to drive your content marketing tactics

April 11 @ 8:00 am - 11:30 am Add to my Calendar
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Training Umbrella
10551 Barkley Street
Suite 102
Overland Park, KS 66212
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