UMKC Innovation Center partners with the university and the community to spark and sustain entrepreneurial efforts within our region and across the country.

KCSourceLink connects KC entrepreneurs to the right resource at the right time.

MOSourceLink connects Missouri entrepreneurs to the right resource at the right time.

Whiteboard2Boardroom connects entrepreneurs and businesses to technologies available for licensing.

Digital Sandbox KC provides early-stage proof-of-concept support for digital products.

Missouri Small Business & Technology Development Center provides technical assistance to startup and existing businesses.

ScaleUP! Kansas City helps businesses with revenues around $200K scale toward their first $1 million.

Missouri Procurement Technical Assistance Centers helps local businesses obtain government contracts.

KCInvestED helps investors learn more about investing in KC startups.

SourceLink® helps communities nationwide build vibrant and vital entrepreneurial ecosystems.
UMKC Innovation Center
UMKC Innovation Center
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Not Just for SEOs: How Any Marketer Can Harness the Power of Search Behavior

Tuesday, April 10 @ 11:15 am - 1:00 pm • Organized By Kansas City Data-Driven Marketing Association (KCDMA)
4141 N Mulberry Dr, Kansas City, MO 64116


Our search behavior delivers an aggregated, anonymized and unadulterated view of what we really care about. For marketers who are clawing for reliable and insightful user insights, you can't afford to overlook keyword research. 

In this talk, you'll learn: 

  • Why reserving search data for paid and organic search efforts is a giant missed opportunity. 
  • How basic keyword research can be executed by any marketer
  • Where search behavior should be leveraged to enhance other disciplines, such as: social media, campaign development, and media buying 

Register at Eventbrite or call (816) 561-5323

Registration closes on April 6th at 5:00 p.m. 

Price: $30 for KCDMA members; $45 for Nonmembers

April 10 @ 11:15 am - 1:00 pm Add to my Calendar
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4141 N Mulberry Dr
Kansas City, MO 64116
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