Our search behavior delivers an aggregated, anonymized and unadulterated view of what we really care about. For marketers who are clawing for reliable and insightful user insights, you can't afford to overlook keyword research.
In this talk, you'll learn:
- Why reserving search data for paid and organic search efforts is a giant missed opportunity.
- How basic keyword research can be executed by any marketer
- Where search behavior should be leveraged to enhance other disciplines, such as: social media, campaign development, and media buying
Register at Eventbrite or call (816) 561-5323
Registration closes on April 6th at 5:00 p.m.
Price: $30 for KCDMA members; $45 for Nonmembers