UMKC Innovation Center partners with the university and the community to spark and sustain entrepreneurial efforts within our region and across the country.

KCSourceLink connects KC entrepreneurs to the right resource at the right time.

MOSourceLink connects Missouri entrepreneurs to the right resource at the right time.

Whiteboard2Boardroom connects entrepreneurs and businesses to technologies available for licensing.

Digital Sandbox KC provides early-stage proof-of-concept support for digital products.

Missouri Small Business & Technology Development Center provides technical assistance to startup and existing businesses.

ScaleUP! Kansas City helps businesses with revenues around $200K scale toward their first $1 million.

Missouri Procurement Technical Assistance Centers helps local businesses obtain government contracts.

KCInvestED helps investors learn more about investing in KC startups.

SourceLink® helps communities nationwide build vibrant and vital entrepreneurial ecosystems.
UMKC Innovation Center
UMKC Innovation Center
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Using a CRM & Marketing Automation Platform Integration to Improve Strategy

Tuesday, March 27 @ 2:00 pm - 4:00 pm • Organized By Business Marketing Association - Kansas City
10000 Marshall Drive, Lenexa, Kansas 66215


Getting the most out of your CRM and marketing automation platform integration isn’t easy. As marketers, we’re up against the challenges of data entry, understanding integration points, and defining sales triggers. Without a plan, the data you’re collecting in both platforms is meaningless.

This presentation is designed to help marketers transform their CRM/marketing automation platform integration into a valuable source of campaign opportunities. Starting with an understanding of how to gather useful data, we’ll examine strategies for building nurture funnels, cross-sell and upsell campaigns, and customer retention communications

Jenny Nepper
Business Marketing Association - Kansas City
March 27 @ 2:00 pm - 4:00 pm Add to my Calendar
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10000 Marshall Drive
Lenexa, Kansas 66215
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