An effective social media marketing strategy includes paid advertising. In this workshop, you will learn how paid social media marketing works including targeting, retargeting, bidding, budgets and the technology required to make your social marketing generate revenue and growth for your business. This class is a good introduction for beginners and those curious about paid social marketing, but will also contain action steps for those who are currently using paid social media marketing. Channels covered will include Facebook, YouTube, Instagram and Pinterest.
Faculty: Kim Beer, Midnight Productions
Check-In is at 9:15 am with the workshop starting promptly at 9:30 am