UMKC Innovation Center partners with the university and the community to spark and sustain entrepreneurial efforts within our region and across the country.

KCSourceLink connects KC entrepreneurs to the right resource at the right time.

MOSourceLink connects Missouri entrepreneurs to the right resource at the right time.

Whiteboard2Boardroom connects entrepreneurs and businesses to technologies available for licensing.

Digital Sandbox KC provides early-stage proof-of-concept support for digital products.

Missouri Small Business & Technology Development Center provides technical assistance to startup and existing businesses.

ScaleUP! Kansas City helps businesses with revenues around $200K scale toward their first $1 million.

Missouri Procurement Technical Assistance Centers helps local businesses obtain government contracts.

KCInvestED helps investors learn more about investing in KC startups.

SourceLink® helps communities nationwide build vibrant and vital entrepreneurial ecosystems.
UMKC Innovation Center
UMKC Innovation Center
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More Data, More Problems: Trust, Transparency and Targeting in 2018

Tuesday, March 13 @ 11:15 am - 1:00 pm • Organized By Kansas City Data-Driven Marketing Association (KCDMA)
8101 Marty Street, Overland Park, Kansas 66204


The early days of advertising may have revolved around storytelling, but the industry’s future is unequivocally data-driven. And while most marketers understand the important role data can have in growing their businesses, a substantial gap remains between expectations and reality. A new Advertising Age/Bazaarvoice survey found 95% of marketers are employing first-party and third-party data in their media plans. Yet 64% do not completely understand the sources of their data, and 76% are not confident the data is hitting in-market consumers. We'll discuss the results of this survey, and explain how data providers can work with agencies to do better.
March 13 @ 11:15 am - 1:00 pm Add to my Calendar
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Matt Ross Community Center
8101 Marty Street
Overland Park, Kansas 66204
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