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More Data, More Problems: Trust, Transparency and Targeting in 2018

Tuesday, March 13 @ 11:15 am - 1:00 pm • Organized By Kansas City Data-Driven Marketing Association (KCDMA)
8101 Marty Street, Overland Park, Kansas 66204

About

The early days of advertising may have revolved around storytelling, but the industry’s future is unequivocally data-driven. And while most marketers understand the important role data can have in growing their businesses, a substantial gap remains between expectations and reality. A new Advertising Age/Bazaarvoice survey found 95% of marketers are employing first-party and third-party data in their media plans. Yet 64% do not completely understand the sources of their data, and 76% are not confident the data is hitting in-market consumers. We'll discuss the results of this survey, and explain how data providers can work with agencies to do better.
When
March 13 @ 11:15 am - 1:00 pm Add to my Calendar
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Where
Matt Ross Community Center
8101 Marty Street
Overland Park, Kansas 66204
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