UMKC Innovation Center partners with the university and the community to spark and sustain entrepreneurial efforts within our region and across the country.

KCSourceLink connects KC entrepreneurs to the right resource at the right time.

MOSourceLink connects Missouri entrepreneurs to the right resource at the right time.

Whiteboard2Boardroom connects entrepreneurs and businesses to technologies available for licensing.

Digital Sandbox KC provides early-stage proof-of-concept support for digital products.

Missouri Small Business & Technology Development Center provides technical assistance to startup and existing businesses.

ScaleUP! Kansas City helps businesses with revenues around $200K scale toward their first $1 million.

Missouri Procurement Technical Assistance Centers helps local businesses obtain government contracts.

KCInvestED helps investors learn more about investing in KC startups.

SourceLink® helps communities nationwide build vibrant and vital entrepreneurial ecosystems.
UMKC Innovation Center
UMKC Innovation Center
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Startup Online Marketing Package Course Kansas City

Friday, March 9 @ 6:00 pm - 8:00 pm • Organized By Zarlun Institute
Online Event


Classes held daily.

Topic: Startup Online Marketing Package

4 Topics (we added a Free bonus topic), which gives you 5 topics:

Course Goals.

  • The goal of this startup online marketing package is to give you the opportunity to learn the essentials to advertise your business on the internet.
  • You will learn how to use keywords that support optimization techniques and help your website to rank when customers search for products or services that you offer.
  • You will be shown techniques that help your website to rank in the search engines.
  • Drive traffic to your website, organically.
  • Learn strategies to help your website contribute to your growth and increased income.
  • Use of various codes and layout coding if you take the optional/bonus Website Design Course.
  • Hiding from the search engines.
  • Avoiding getting your company black-listed.
  • Utilize hands-on learning while watching a live demonstration.
  • Implement the use of branding identifiers including: target markets; product/service descriptions; and competitive differentiators.
  • Identify your business' strengths and weaknesses. Implement and utilize a SWOT analysis in your online marketing strategy.
  • Learn which sources to use to for constructive brand feedback.
  • Selecting the essentials for your company and online marketing: company name, domain name and professional use of email address and phone number.
  • Build a brand for your business online.
  • Social media marketing. Incorporate social media and use strategies to minimize conflicting employee's social media.
  • Connecting, and enhancing your online sites to maximize your digital exposure.


Zarlun Institute
Zarlun Institute
(888) 761-2030
March 9 @ 6:00 pm - 8:00 pm Add to my Calendar
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