I am excited that Kimberly Beer (from Midnight Productions) will be presenting at our meetup. She is a small business coach that has helped many companies (including ecommerce) grow their online presence. She will be sharing her experience on creating quality content with you.
One of the biggest challenges that people face as they grow their business is how they get customers to their website. Google is the first answer we often look to, but it often is either over or under utilized.
Many people over-optimize their websites, creating content that is not useful to customers. Google and other search engines are smart enough to detect the difference. As such, you will not be in the coveted placements.
Others don't worry about writing this content. This is a massive opportunity that you can easily take advantage of.
Kim will be sharing the in's and out's of placing content on your website that ranks well in the search engines, is helpful to your visitors and ultimately turns those visitors into customers.