|Outsmart the Smart Feed-Get your post seen on social media
Algorithms are everywhere — they touch almost every part of your social and search marketing efforts. In many areas they show up under the concept of a “smart feed,” where the content a user sees in their social media platform feed is dictated by a combination of their past choices, preferences, connections and relationships among other factors. To be effective as a social media marketer, your position in the newsfeed is critical. This seminar seeks to educate you on the basics of how algorithms and the resulting smart feeds work as well as considerations for marketers using social media platforms to reach their customers.
Benefits of attending this seminar: Increased reach of your social media marketing; reduced frustration with platforms such as Facebook, Instagram and Pinterest; more engagement with the customers you really want to reach.
What you will learn: The basics of how algorithms and smart feeds work; what platforms are most effected by algorithms; how to adjust your content to be smart feed friendly; how algorithms effect your paid marketing efforts; techniques to work within algorithm parameters that will boost your marketing results.