UMKC Innovation Center partners with the university and the community to spark and sustain entrepreneurial efforts within our region and across the country.

KCSourceLink connects KC entrepreneurs to the right resource at the right time.

MOSourceLink connects Missouri entrepreneurs to the right resource at the right time.

Whiteboard2Boardroom connects entrepreneurs and businesses to technologies available for licensing.

Digital Sandbox KC provides early-stage proof-of-concept support for digital products.

Missouri Small Business & Technology Development Center provides technical assistance to startup and existing businesses.

ScaleUP! Kansas City helps businesses with revenues around $200K scale toward their first $1 million.

Missouri Procurement Technical Assistance Centers helps local businesses obtain government contracts.

KCInvestED helps investors learn more about investing in KC startups.

SourceLink® helps communities nationwide build vibrant and vital entrepreneurial ecosystems.
UMKC Innovation Center
UMKC Innovation Center
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Outsmart the Smart feed - Get Your Post Seen on Social Media

Wednesday, February 7 @ 3:00 pm - 3:30 pm • Organized By SCORE
4801 Rockhill Rd., Kansas City, MO 64110


Outsmart the Smart Feed-Get your post seen on social media
Algorithms are everywhere — they touch almost every part of your social and search marketing efforts. In many areas they show up under the concept of a “smart feed,” where the content a user sees in their social media platform feed is dictated by a combination of their past choices, preferences, connections and relationships among other factors. To be effective as a social media marketer, your position in the newsfeed is critical. This seminar seeks to educate you on the basics of how algorithms and the resulting smart feeds work as well as considerations for marketers using social media platforms to reach their customers.
Benefits of attending this seminar: Increased reach of your social media marketing; reduced frustration with platforms such as Facebook, Instagram and Pinterest; more engagement with the customers you really want to reach.
What you will learn: The basics of how algorithms and smart feeds work; what platforms are most effected by algorithms; how to adjust your content to be smart feed friendly; how algorithms effect your paid marketing efforts; techniques to work within algorithm parameters that will boost your marketing results.

Kinberly Beer
(816) 738-3222
February 7 @ 3:00 pm - 3:30 pm Add to my Calendar
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Kauffman Foundation Conference Center
4801 Rockhill Rd.
Kansas City, MO 64110
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